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All the benefits of seaweed for your beauty and longevity! The Vertera brand belongs to the Swiss holding WR International. LaminaryShellLaminary
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About the company

Vertera is an international direct selling company.

Vertera products are manufactured by Biomedical Innovative Technologies,also part of the WR International holding. Production includes: extraction and processing of raw materials in ecologically clean areas of the White Sea, manufacturing process development, research, certification and production release since 2005.

Vertera products are of great benefit in improving and maintaining the human body of any age and in any corner of the planet!

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Lamynary
Our mission
Protect the health and improve the quality
of life of people, using the unique gift of our planet: brown seaweed.
Family
The most precious thing a person has
Health
The foundation for success in all areas of life
Freedom
Everyone is free to choose their own path
Creativity
Ability to create and open new horizons
Beauty
Ability to see and appreciate
Our values
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What makes Vertera products unique?
Maximum benefit

Seaweed are the oldest plants on the planet and a unique source of more than 140 valuable elements for the human body. Beauty and longevity – the result from the use of Vertera products ensured to everyone!

In the human body, there are no enzymes for digesting the components of the dense shell of seaweed due to cellulose and pectin, which are part of the plant cell wall. That is why only 15% of nutrients are absorbed from seaweed in the form of salads, tablets and powders.

Vertera's unique technology allows you to obtain the valuable content of seaweed cells in an easily digestible, water-soluble form. Thanks to this fact, with each of the Vertera products, your body receives the richest complex of minerals, vitamins, polysaccharides, healthy fats and other bioactive substances, which are extremely important and beneficial for good human health.

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Naturalness and awareness

The company manufactures products and cosmetics from environmentally friendly raw materials – brown seaweed harvested in the White Sea area, which is a region of the Russian North untouched by civilization.

Vertera products are certified for many nutritional types and philosophies.

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Biotechnologies. Intellectual property

The company is constantly improving production technologies. In 2019, the founder of the company, Anatoly Khitrov, developed a unique PRO-MAX technology – the world's only patented technology for degrading the cell wall of seaweed.

All products under the Vertera brand are manufactured in Russia, in an ecologically clean area of the Tver region.

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A system of quality control and product release has been introduced

For many years, the group of manufacturing companies has been certified according to the standards of the food safety management system, in relation to its development, production and sale – HAASP, ISO 22000: 2005.

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Development
of the Vertera brand
2005
Anatoly Khitrov founded the research and production association "Biomedical Innovative Technologies" . A gel-like product from brown seaweed has been developed.
2006
Start of sales of the first line of products from brown seaweed.
2010
The company occupies a leading position in the segment of dietary herapeutic nutrition in the CIS countries.
2011
Development of the Vertera brand as well as new product lines.
2014
Anatoly Khitrov created a direct selling distribution company that promotes the Vertera brand in markets around the world.
2016
Certification of Vertera products in the European Union market.
2019
Development of PRO-MAX technology for degrading seaweed cell wall and the technology for obtaining high-molecular collagen protein from freshwater fish skin.
Development of technology for the production of children’s food with seaweed.
2020
Certification and start of sales of the company's products in Turkey, Serbia, Macedonia.
Development, clinical trials and registration of AngioLive, the product for both dietary therapeutic and preventive nutrition.
Medical and biological expertise, necessary research for state registration of children’s food.
2021
Entering the markets of Mexico, Israel and China.
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Brand partners
WPHWR

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